Connecting with your audience online is hard. Building those relationships through a screen while still managing yourself is no easy task. That is why we made this list. Here are my top 5 favorite tips on how to connect with an audience online!
Respond to your comments! This is one of the easiest ways to build a community, especially on social media. Go beyond just the like, follow up and start the conversation. This adds personality to your feed and makes your audience feel like you care.
Make your posts interactive. Whether this is asking a question on your Instagram story or creating a poll on twitter, the responses can help you get to know what your followers are thinking and loving! Check out the Her Space Instagram stories for some inspo!
Don’t be afraid to show your personality! Your audience will appreciate that they are interacting with more than just a screen. You can post a candid family moment or share some #reallife moments, just make sure what you are sending out is something that represents you and your brand!
Listen to your audience. This one is not the most fun, but is so important. One of the best ways to keep your audience engaged is to keep them happy. If your audience is not receptive to some of your content, listen to them! They are the ones you are creating content for, let their voices be heard! Your social media content can feel like your baby, but sometimes changes do need to be made.
Tell your audience you appreciate them. Whether it is done through a quick video or a heartfelt post, making sure your audience knows you appreciate them is one of the most important things you can (and should!) do.
Creating connections online is one of the most critical things you can do as a business. While it may not be easy at first to maintain consistency with the hustle and bustle of the work grind, getting into the habit of interacting with your audience online will not only give your business credibility, but it will also be a blast getting to know your audience and become a family!